Coffee Shop
Coffeebara
A warm, earthy palette and a friendly serif logo — built for a neighborhood coffee shop targeting a 25–40 audience.
A Complete Visual Identity,
Built for Your Business
Get an individually developed system including your logo, colors, typography, brand guidelines, one application, and professional brand files.
PROFESSIONAL VISUAL IDENTITY PACKAGE
A complete identity system for consistent
business communication • $650 fixed price
business communication • $650 fixed price
Logo, colors, and typography are chosen separately without a shared visual direction.
Disconnected Visual Decisions
Logo, colors, and typography work together as one consistent identity.
One Coherent Visual Direction
Defined elements and guidelines provide a foundation for future business communication.
A Reusable Visual Foundation
A defined system helps the business maintain visual consistency across different applications.
Consistent Across Touchpoints
Defined identity elements create a consistent way for the business to identify and present itself.
A Unified Visual Language
From Separate Visual Decisions to One Consistent System
Visual Direction
No Unified Visual Language
Without defined visual rules, communications may lack consistent visual cues connecting them.
Different Across Touchpoints
Visual presentation can vary across different materials and communication channels.
Decisions Made Each Time
Colors, typography, and visual treatment may need to be reconsidered whenever new materials are created.
Without a Visual Identity System
With a Visual Identity System
Consistency
Visual Language
Practical Use
A logo identifies your business. A visual identity defines how its elements work together to create one consistent visual language.
Identifies your business
Provides a consistent visual identifier for your business.
A defined palette that establishes visual character.
A defined typographic hierarchy for consistent communication.
A distinct visual mark used to identify and represent your business.
IDENTIFICATION
Gives your business a distinct visual identifier.
NOT THE FULL VISUAL LANGUAGE
It doesn't define color, typography, or how visual elements work together.
PART OF THE SYSTEM
Works alongside other defined elements and rules within a Visual Identity System.
A LOGO IS ONE PART
Elements and rules working together as one consistent system.
WHY A SYSTEM
A Logo Is One Element. Your Identity Is the System.
A LOGO
Defines how visual elements work together consistently.
A VISUAL IDENTITY SYSTEM
LOGO
COLOR SYSTEM
ONE VISUAL LANGUAGE
TYPOGRAPHY SYSTEM
Rules for consistent use
BRAND GUIDELINES
Recent Packages
A look at how each identity was shaped around a specific business and audience.
Cofeebara
The resulting visual identity is developed specifically for your business.
INDIVIDUAL VISUAL IDENTITY
Visual directions are explored, selected, and refined through a defined creative process.
Individual creative result
CREATIVE DEVELOPMENT
The project starts with the context and requirements of your business.
BUSINESS CONTEXT
LITE BRAND PACKAGE
INDIVIDUAL CREATIVE RESULT
Developed specifically for your business — not built from a predefined visual template.
The resulting visual identity is developed specifically for your business.
INDIVIDUAL VISUAL IDENTITY
Visual directions are explored, selected, and refined through a defined creative process.
CREATIVE DEVELOPMENT
The project starts with the context and requirements of your business.
BUSINESS CONTEXT
INDIVIDUAL CREATIVE RESULT
Developed specifically for your business — not built from a predefined visual template.
Individual Creativity. Structured Delivery.
WHY THIS MODEL
Your visual identity is developed specifically for your business, while the way the project is delivered follows a defined professional structure.
ONE PROFESSIONAL SERVICE
What's Included in Your Brand Package
Every element is designed and reviewed by a human — not generated by AI.
A simple PDF guide for consistent use of your logo, colors, and typography.
Vector and export files prepared for future use.
Profile avatar plus ready-to-use social media templates.
Selected headline and body fonts with clear commercial-use licensing.
HEX, RGB, and CMYK values for digital and print use.
Custom-designed around your business and positioning.
Brand Color Palette
Primary Logo
Alternative versions for different layouts and use cases.
Logo Variations
Font Pairing
Social Media Kit
Quick-Start Brand Guide
Editable Source Files
Submit a few basic details about your business and what you need.
Application
1
WhatsApp Discussion
We clarify your needs, answer any questions, and confirm the package.
2
A secure payment confirms your project and reserves your production slot.
Payment
3
Brand Brief
After payment, you complete a short form with your business details, references, preferences, and everything needed to begin.
4
The 7-day timeline starts once we receive your completed brief. You review the result, use the included revision rounds, and receive your final files.
Design & Delivery in 7 Days
5
A transparent, predictable process — no unnecessary calls, no wasted time.
How It Works
One fixed price. No hidden fees.
Tell us a few details about your business. We'll contact you directly on WhatsApp to discuss your project.
No payment required now. We'll discuss your project first.
Logo & Brand Identity
Color Palette & Typography
Social Media Templates
2 Rounds of Revisions
Complete Brand
Package
Package
Start Your Brand
$650
FAQ
Quick answers about the package, process, payment, and delivery.
The package includes 2 rounds of revisions. Each round lets you provide consolidated feedback so we can refine the selected direction before final delivery.
You receive editable vector files (AI, EPS, SVG), web-ready PNGs, and a PDF brand guide for consistent use of your new identity.
Once we've discussed your project on WhatsApp and confirmed the package, payment is completed before the brand brief is sent. Once we receive your completed brief, the 7-day production timeline begins.
Canva and logo generators are tools you operate yourself. With DiCraft, a human designer makes and reviews the visual decisions for your business — from the logo and colors to typography and final deliverables.
The 7-day timeline begins once we receive your completed brand brief. This gives us all the information needed to start the design process without unnecessary delays.
